When social media, “boys will be boys”, and vigilante justice collide, the town of Steubenville, Ohio will never be the same. ROLL RED ROLL goes beyond the headlines, to help us understand how rape happens, and how it can be prevented. At the heart of this chilling story we see reflections of ourselves. In this #metoo moment and beyond, we will carve out space for youth-driven change and growth.
Our focus and drive are to deepen bystander intervention initiatives, partnering with men and boys to collectively transform this culture.
We see ROLL RED ROLL as a teaching tool to engage audiences at a direct and human level, with clarity and compassion and we will move forward with the following principles:
We will use town hall screenings to spark CONVERSATION and behavioral and cultural change in schools, sports fields, and communities.
We will CHALLENGE the culture that allows sexual assault to be normalized and dismissed.
We will make CHANGE by amplifying acts of courage and civic action.
Above all, we are in this together. Our success depends on inspiring others to do the work long after the film has ended, especially young men. So we will take every opportunity to inform and inspire a new generation of leaders. This is how we move forward, with compassion and accountability. We know that every town has its history. Now it is time for towns across America to write their own futures. ROLL RED ROLL can help get us there.