The Impact Campaign

As both an educational tool and a catalyst for social and behavioral change, Roll Red Roll is uniquely poised to incite conversations with students, leaders and activists working to eliminate gender violence. Director Nancy Schwartzman, a globally recognized human rights activist, has been using film and technology to transform the culture for over 10 years. At the heart of this campaign, we’ve opened up a national dialogue that engages men and boys including fathers, coaches, and teens, to get involved in the work to prevent violence and shift culture.



Estimated total grassroots audience


Grassroots community screenings


Total cities that held screenings


National partners


Post-screening discussions and Q&As held


of attendees surveyed were inspired to talk to their friends about bystander intervention


of attendees had an increased understanding of rape culture after watching the film

Continued Engagement and Impact Goals

  • Expand awareness of rape culture and toxic masculinity
  •  Engage coaches, athletes, school administrators, educators and parents in the fight against rape culture
  • Shift the burden from the victim to the perpetrators, bystanders, witnesses, and communities to understand and address the problem
  • Create opportunities, tools, and pathways for men to challenge ingrained thinking about masculinity and explore their leadership potential in the fight against violence in their communities





Read Director, Nancy Schwartzman, and Impact Producer, Eliza Licht’s interview with Media Impact Funders


Listen to the Film Forum podcast,Film Forum Presents Nancy Schwartzman with Roll Red Roll.”  A podcast recording of our opening night panel “How Can Men Challenge Rape Culture?featuring  Director of Roll Red Roll, Nancy Schwartzman, Activist and former NFL Player Wade Davis, Mark Pagán, a comedian, writer, and producer of the podcast Other Men Need Help. The panel was moderated by writer Lena Wilson who covered the film for Slate.


The increased exposure of Roll Red Roll through prominent media coverage has been used to illuminate rape culture to wide and diverse audiences. We were thrilled with the response, including Nancy’s conversation with Christiane Amanpourthat was broadcast both on CNN and PBS.

“I was floored by this documentary. From a male’s perspective, it is often difficult to understand how widespread rape culture truly is. I consider myself to be generally aware of rape culture and what surrounds rape culture, but this documentary truly opened my eyes.”

-Student at University of Kansas, Lawrence

“This is a brutal and essential documentary.”

-Judd Apatow

“Roll Red Roll should be a must watch for all High school sports teams, junior teams and NCAA and USports. It is difficult to watch, but shows you the reality of rape. This is still a major issue in society and we all need to watch it.”

-Jason Gregor, Sports Radio Host

“Roll Red Roll punches you right in the gut and shows why we need to change the way we talk about rape and how we raise the next generation of boys.”

-DJ Sixsmith

“Watched @RollRedRollDoc…Coaches, as men working with future men, we must make time to talk to our teams about rape. We talk about doing “the right things” but sometimes you have to be specific on the wrong things. This is one of those things & this summer is the time.”

-Rob Young, High School Football Coach

Bring Roll Red Roll to your school, library, and other educational environments!
Visit our distribution partner, ro*co films, for educational sales:

This companion discussion guide includes information on facilitating discussions; prompts to discuss What is Sexual Assault?, the Myths and Realities of Sexual Assault, and the Responsibility and Role of Men Challenging Sexual Assault among others; and additional resources. This guide is an invitation to dialogue. It is based on a belief in the power of human connection, designed for people who want to use Roll Red Roll to engage family, friends, classmates, teammates, colleagues, and communities.

Created in collaboration with PBS’ POV series and Blueshift Education, this interdisciplinary high school lesson plan explores the importance of bystander intervention in preventing sexual violence and transforming rape culture.


  • Curated conversations are powerful and need to include men! People (especially men) are hungry to talk about the film and ways we can shift our culture.
  • Post-screening panels and conversations featuring men draw the highest numbers of men in the audience.

This work will ensure sustained use of the film in classrooms with our lesson plans, and in college athletic departments as training tools for coaches and athletes. All of these efforts will help move us toward our larger goal to engage men and boys in disrupting rape culture.